Lamborghini has released a new video to support their Ad Personam program. The plan, which translates from Latin as "To the person," offers customers the opportunity to select from a variety of exclusive options.

The options include an extensive variety of choice in exterior color, leather tone, and stitching hue. As the video points out, one thing that will not be changed is Sant'Agata, Bolognese, where each hand built Lamborghini is still assembled.